Reaching VIP status with a sportsbook means that you will get bigger promotions. With Matched Betting, bigger promotions mean bigger profits. DraftKings (DK) is often one of the first books to offer VIP status. They have targeted VIP offers that can be worth several hundred to over $1,000 each week.
To profit from these offers you need a large bankroll ($10,000 or more), not just on the VIP sportsbook, but also on other sportsbooks to be able to hedge these bigger promotions. A common DK promotion is a “Bet and Get”. For every $1,000 in settled wagers get a $100 Free Bet. This means you are betting thousands on DK and thousands on your hedge books as well. Betting thousands on other books means they are likely to give you VIP offers, too. It quickly becomes a positive feedback loop which can lead to achieving VIP status on multiple books.
Getting to VIP
This varies by sportsbook, some are very structured, and others are not.
DraftKings: One of the easiest sportsbooks to become a VIP. An email to their VIP team, firstname.lastname@example.org, saying you want to make a large deposit (over $10,000 most times) will get you an invite to the VIP showcase. DraftKings likes to see a minimum of $5,000 a week in wagers to maintain VIP.
BetRivers: They have the most structured VIP program. You get 1 point per $6 wagered, and once you reach level 7 you have access to their monthly VIP calendar. Level 7 is 5,200 points, which is $31,200 wagered a month. Their VIP calendar is often worth a few thousand a month.
Barstool: Emailing email@example.com asking what they can do for a deposit over $10,000 often gets you into their MVP program. Barstool looks for $10,000 in deposits every 30 days. They have a second tier of $25,000 a month in deposits.
Caesars: Like BetRivers they have a structured program. Once you reach Diamond a Caesars VIP rep may reach out to you. To reach Diamond you need 15,000 tier credits. You earn 1 tier credit for every $5 of potential profit on sports bets. With a maximum of 2 tier credits for every $1 wagered.
Most sportsbooks have some sort of VIP program but are less structured. The general way to reach VIP is to deposit and bet large amounts. Reaching out to the sportsbook before a large deposit and asking if there are offers available/details about their VIP program is a best practice.
Once you achieve VIP on a few sportsbooks it becomes easier to maintain VIP status because you will be hedging the VIP offers from one sportsbook against the others. This helps generate the desired bet amount, handle, sportsbooks want for VIP. You can also generate handle artificially without any offers by using the Site Credit Bet Finder. Finding conversions above 98% is a good way to generate volume with minimal losses. The general concept is to generate losses that are smaller than the profits gained from the VIP offers.
In addition to the VIP offers readily available, you can request additional offers such as deposit matches from your personal VIP representative. A method that normally works well is placing two very large bets against each other at a small loss. Then when one of them loses you reach out to the VIP representative on the losing sportsbook and ask for a deposit match. You can then keep repeating this strategy, continually cycling money and increasing profits.